Learn to Use FaceBook, Google Analytics, SEO & Email Marketing To Grow Your Business
With Up To 90% WSQ Funding*
With the rapid rise of consumers using the Internet for work, communication, shopping and recreation, every organization needs to have an active online presence, and be very effective in leveraging digital marketing.
WSQ digital marketing training is a way to enhance your social media skills and prepare you for the online marketing world.
This means keeping up-to-date with online tools like Facebook, Twitter, YouTube, Instagram, LinkedIn, Google Analytics, Web Design, and knowing how to use them to achieve overall business and marketing goals.
Our WSQ Digital Marketing Training course will guide you through the key skills you need to achieve your digital marketing goals.
This practical training sets out essential concepts and skills relating to the fundamentals of digital marketing, including the creation of a web site using WordPress, optimizing content for search engines (SEO), using social media platforms like Facebook, carrying out online marketing across a range of services, as well as monitor and improve online campaigns using Google Analytics & Google Adwords
WSQ Digital Marketing Training in Singapore With ICDL Certification
Course Duration: 2 Full Days
Call +65 6296-4663 for Details about Course Schedule, Fees, Government Grants & Funding Available & Registration for this Digital Marketing Workshop in Singapore
After Completing the WSQ Digital Marketing Training Course, Participants will be able to:
- Define the main elements of Digital Marketing.
- Understand the Advantages & Limitations of Digital Marketing.
- Recognize the need for a consistent online presence in line with Corporate Identify & Design.
- Understand the term Content Management System (CMS).
- How To Use WordPress as an Effective WebSite CMS.
- Recognize various methods for Promoting a Website.
- Understand the terms Page Title, URL, Description Tag, Meta Tag & their importance for SEO.
- Create a Social Media Business Profile using FaceBook
- Understand some common Social Media Actions.
- Use a URL shortener to track links.
- Outline good practice in managing Social Media Comments & Complaints.
- Understand different types of Online Advertisement.
- Schedule an email in E-mail Marketing Applications Using MailChimp or SendinBlue or CampaignMonitor
- Understand how Mobile Applications can be used for Marketing.
- Setup & Export an Analytics Report Using Google Analytics
- Schedule an Analytics Report e-mail for an E-mail Marketing Campaign.
- Understand Split Testing For Success in Online Advertising Using Google Adwords
Digital Marketing Certification: Course Outline
Lesson 1: Key Concepts
- Digital Marketing Overview.
- Digital Marketing Techniques.
- Digital Marketing Goals.
- Digital Marketing Advantages.
- Digital Marketing Limitations.
- Legal & Regulatory Obligations.
Lesson 2: Planning
- Digital Marketing Strategy Considerations.
- Design Considerations.
- Content Marketing.
- Policies & Access Controls.
Lesson 3: Web Presence Options
- Web Presence Solutions.
- Creating a Web Presence.
- Content Management Systems
- Using WordPress as a CMS
Lesson 4: Website Considerations
- Website Structure.
- Website Design.
- Website Content.
- Website Promotion.
Lesson 5: Search Engine Optimisation
- Search Engine Optimisation Overview.
- Keywords for SEO.
Lesson 6: Social Media marketing Considerations
- Social Media Platforms.
- Social Media Marketing Campaigns.
Lesson 7: Social Media Accounts
- Social Media Profile Types.
- Creating a Social Media Business Profile.
- Using Facebook For Business.
- Editing a Social Media Business Profile.
Lesson 8: Using Social Media
- Social Media Actions.
- Creating and Updating Posts.
Lesson 9: Social Media Management Services
- Social Media Management Services.
- Scheduled Posts.
- URL Shorteners.
Lesson 10: Social Media marketing & Promotion
- Influencers, Reviews and Referrals.
- Targeted Audience.
- Engaging Content.
Lesson 11: Social Media Engagement, Lead Generation & Sales
- Comments and Notifications.
- Calls to Action.
Lesson 12: Online Advertising
- Online Advertising Overview.
- Search Engine Marketing Platforms.
- Using Google Adwords
- Online Advertising Platforms.
- Types of Online Advertisement.
- Social Media Advertising.
Lesson 13: E-Mail Marketing
- E-Mail Marketing Platforms.
- Creating an E-Mail Marketing Account
- Using MailChimp, CampaignMonitor or SendInBlue
- Creating & Managing Contact Lists.
- Creating & Managing E-Mail Campaigns.
Lesson 14: Mobile Marketing
- Mobile Marketing Overview.
- Mobile Applications.
- Mobile Marketing Considerations.
- Mobile Advertising.
Lesson 15: Web Analytics
- Analytics Overview.
- Website Analytics Overview.
- Using Google Analytics.
Lesson 16: Social Media Insights
- Social Media Insights Overview.
- Using Social Media Insights.
Lesson 17: E-Mail Marketing Analytics
- E-Mail Marketing Analytics Overview.
- Using E-Mail Marketing Analytics.
Lesson 18: Online Advertising Analytics
- Online Advertising Analytics Overview.
- Using Advertising Analytics.
How to Register for Digital Marketing Training in Singapore at Intellisoft: Simply fill this Online Registration Form. The Intellisoft Training Officer will get in touch with you to confirm your seat shortly. You can call at at +65 6296-4663 if you have any questions.
Benefits of Learning Online Digital Marketing Techniques
There are several benefits of learning Digital Marketing. Some of the key benefits are:
- You can build, manage, measure and track the ROI of your marketing dollars.
- You do not need to hire expensive programmers or Advertising agencies, who take a big percentage of your marketing budget monthly, and leave your ad campaigns mostly on auto-pilot. with this added knowledge you can do most of the work in-house. Even if you decide to engage with an Advertising agency to manage your ad campaigns, you will be in a better place to ask questions, check reports and make sure that the marketing dollars are being spent in the right and most effective way.
- Search Engine Optimization (SEO) is important in getting your page and website rank higher in search engines like Google. Once you learn the art of doing SEO on your website, and begin to apply the principles in your website pages, you will see your site rankings improve and you will start to get more and more traffic from search engines, without paying for costly advertising. You will be able to attract organic traffic from search engines easily.
- Learning Online Marketing is an asset and a value add on your resume and portfolio. Today, there is an increased demand for people who understand SEO, Email Marketing, Social Media Marketing and can use it effectively to improve their own site and their company’s revenue. Once you learn this skill, you can command a higher salary for the additional skills you bring to the company.
Why Wait? Get Started Today. Enroll in the Digital Marketing Workshop at Intellisoft, and take your business and career to new heights!
Digital Marketing Training with up to 90% Funding from SSG, and an international certificate from ICDL & SSG upon completion. Boost Your Digital Marketing Career Today!
With Up To 90% WSQ Funding*